Life goes on ... regardless of whether you want it to.

Week Six is nearly done,  I could use another day to finish it up.  Instead I have about two hours.  

So to the point.  In this week's readings, I found that I agreed wholeheartedly with the concept of the Purple Cow.   I (a couple decades ago) was pretty much in charge of the marketing department for a two year old software development company.  I reported directly to the owner and also to the executive vice president.  One of many things that I learned was that my stuff had to stand out.  That was the hallmark of all of our marketing endeavors.  From the magazine ads to how I set up our trade show displays, everything had to stand out.  When I started my own company with a product that I had patented, I used the same thought process.  I always selected trade-show booths that were in eyesight of to largest distributor, of my kind of product, in the world. By giving away tee-shirts and samples, I always had the largest crowd at my booth.  Once, I had a custom surf board made with our name and logo on it that we raffled off and the largest trade-show in the country.  I made sure that we stood out everywhere that I showed.  It only took on season, before that distributor approached me about carrying the product. Mission accomplished.   Purple Cow works, over, and over, again.

The Flock

Now to the $100 dollar challenge.  Not everything that I could be.  My project egg ranch is right on budget due to the plenitude of construction supplies laying around. I am a swimming pool contractor with way too much stuff in the shed, garage, back of the truck …  The snag I hit last week was that my egg source was relocated by my friends daughter because she is pretty sure that I will eat then at some point, so they are gone.  She in not wrong, just saying.  So early this week I caved in and bought some young chicks (about three to four weeks old and cost twelve dollars). This has been my first out of pocket expense. I got food for then from my friend as he does not have chickens anymore so does not need the feed. He wasn’t using it anyways as he also has not had baby chicks for a while either. 

This has been a setback.  I had to make a brooder

My daughter (it is her house that is hosting this endeavor and who will take over ownership when the class is over), immediately named them. This was an in my face declaration that they can never be eaten.  

THEY NOW HAVE NAMES!!! I have been out maneuvered. 

She now has customers lined up for more eggs than these guys will produce when they get to size.   The Hen Condominium will hold over sixteen hens comfortably. So there are plans for future expansion if needed.

Well I am exhausted as I hand carried a yard of concrete down a hillside to pour a slab today.

 Good night.